Stratatouille - Student cooking association
Brand Identity
Visual Communication
Stratatouille is the student cooking association at my school Strate École de design, created to bring students together through a shared love of great food. The association organises workshops, tastings, and events that celebrate culinary creativity and conviviality.
As a founding member, I was in charge of creating the association’s visual identity, crafting a fun and memorable look that would resonate with the student community.
The objective was to design a playful and approachable identity that would instantly connect with students and reflect the association’s energetic spirit.
At the heart of the identity is our mascot: a cheerful rat wearing a chef’s toque, a friendly nod to the beloved character from Ratatouille.
I illustrated the mascot with a pop art twist, incorporating bold lines, vibrant colours, and a few graphic details to give the character a modern, eye-catching feel.
The rat brings warmth and personality to the brand, acting as a symbol students can easily identify with — making Stratatouille feel accessible, fun, and a little mischievous, just like good food should be!
The choice of a bright red palette ensures that the identity stands out both digitally and physically, capturing attention across posters, workshop materials, and social media platforms.
