Bureau Des Sports - BDS
Brand Identity
Visual Communication
BDS, which stands for Bureau Des Sports, is the sports association at my school, created to promote leisure sports and bring students together through athletic activities.
I designed a new visual identity for the association, highlighting the spirit of community, energy, and friendly competition that defines BDS.
I created a dynamic logo that symbolises connection, energy, and inclusivity.
The point of convergence represents the gesture of clapping hands together, symbolising unity, cooperation, and team spirit. The logo is composed of the letters "BDS", stylised in an abstract way, creating an illustrative representation of a character.
Building from this core design, I expanded the identity by illustrating individual sports, stylised versions of activities like running, tennis, swimming and more.
The main goal was to design a modern, flexible identity that could be used across multiple supports, from posters to event gear, while celebrating the diversity of sports offered to students.
The logo represents the coming together of students through sports and shared moments of movement and fun.
